A brief history of the Reach Group


Founded in the United Kingdom in 1975, Reach  is a privately owned, expert outsourced international Contract Sales organisation that specialises in FMCG and technical sales for a variety of clients across every market segment.


Originally started as a provider of tactical services in the UK, Reach Contact has evolved to become a dynamic software led provider of contract sales, utilising data and technology to revolutionise the entire industry across the world.

Driven by data to deliver excellence in the Republic of Ireland


Our vision is that insight should lead all field decisions and we have built Reach around this principle. This requires a bespoke system which through big data analysis enables us to deliver superior results.


Flexibility of coverage is essential, coupled with our quality people they deliver a market leading return on investment in retailers.


We believe there is no substitute for experience and with proven innovation in all areas Reach are best placed to deliver highly efficient ongoing sales growth in all categories at store level.


The Applied Sciences team provide insight for our clients and field teams to action. This is through big data analytics using industry leading proprietary algorithms. These processes lead to Reach being able to provide specific insight led products that drive the highest value actions in store.


GlobalConnect is our bespoke, in house reporting software – developed with both field team use and client needs in mind. Through this platform we produce opportunity led reports and performance management tools to drive and continuously monitor our field teams performance, ultimately producing superior results for our clients.
To bring together data and reporting we employ the quality sales professionals in the field and office. Utilising the data, our field teams are able to provide a dynamic and flexible field solution – covering more stores, more efficiently. Our account management teams use this data to deliver visual reports and opportunity based insight to our clients.
The Reach Ireland team have a very clear understanding of our processes and standards expected within store. My objective as a Manager is to grow sales, ensure that basic merchandising standards are adhered to, and to also be fully briefed in terms of promotional activity. Reach Ireland always ensure their team over deliver against all of these objectives.

-Store Manager of national supermarket chain


At Reach Ireland we are focused on delivering superior results for our clients. As part of the wider Reach Group, we are able to offer services across 3 continents.


If you are looking for worldwide services, either contact us using the contact form at the bottom of the page or visit the websites below to find out more about how Reach can assist in other markets.

Central European Operations

Woking - Head Office

Contact us

Led by insight. Delivered by experts. Proven by sales. Want to know more?


Discover how Reach can transform your brand in store.


Contact us today for an insightful discussion of your requirements and to see how we can help you.


Tel: 014-693-732


Reach Contact Ireland
Office 214
Lake Drive
Citywest Business Campus
Dublin 24